News

Two big pieces of news! We've gotten official and issued a press release announcing Hair Fairy to the media and blogger community! Read the full release below. And in addition to Facebook, Google+ and Instagram, we're now on Twitter - @tanglefreedreams. Follow us at  https://twitter.com/tanglefreedream. 

Press release:

New Satin Pillowcases Sprinkle Fairy Dust on Morning Routine: Leave Little Girls' Hair Tangle-free

Hair Fairy satin pillowcases customize generations-old hair solution just for girls; each pillowcase includes adorable Harriet doll

Seattle, WA - November 20, 2014 – Hairy Fairy Bedding Company has launched Hair Fairy, a new line of satin pillowcases that put an end to one of the most dreaded morning routines for little girls (and their caregivers): brushing tangles and frizzes out of their delicate hair. Available just in time for Christmas, Hair Fairy pillowcases are specifically designed for girls aged three and up, and for all hair types. Plus, each Hair Fairy pillowcase comes with an adorable Harriet fairy doll tucked into a special pocket.

A Generations-old Solution for Today’s Little Girl

The benefits of sleeping on a satin pillowcase have been known for generations: satin maintains salon styling and promotes smooth frizz-free hair and healthy skin. But, until now, no one has designed a satin pillowcase specifically for little girls.

Born of one busy mother’s frustration with her daughter’s daily ‘tangles,’ Hair Fairy was launched by Seattle-based entrepreneur Eliza Kelly to solve the stressful (painful!) and time-consuming detangling of little girls’ hair. The special tight weave and high sheen of Hair Fairy’s luxurious satin retains hair moisture, avoiding the rat’s nests that come from the friction of sleeping on cotton or cotton blend pillowcases*. And, to make it especially appealing to little girls, Hair Fairy created the charming plush Harriet fairy doll as part of the pillowcase, complete with her own untangled tresses and special story.

“With Hair Fairy, parents and caregivers no longer have to spend precious morning time combing out tangles or spend money on detangler sprays or special brushes,” said Kelly. “Hair Fairy takes the stress out of morning hair prep time, helps make hair shiny and girls love the feel of sleeping on satin. And, because they are made of machine washable satin, the pillowcases are easy to care for. In short, Hair Fairy makes sleeping a dream!”

What Hair Fairy Moms are Saying:

Says Barbara, the very satisfied mom of Talia: “Talia has been using the Hair Fairy Satin pillowcase since late August. We (and I do mean "we") love it! She has exceptionally thick, wavy hair that always ended up in a mess of tangles in the morning. Now, NO MORE TANGLES! I have heartily recommended these pillowcases to family and friends. Also, I love the doll's backstory. So cute!”

Erin, Kate’s mom, concurs: “My daughter hated having her hair brushed in the morning. Now, I brush her hair quickly before bedtime and after she sleeps on her Hair Fairy pillowcase, I hardly have to brush it in the morning! It’s less dry and tangled. She’s ready to go and we’re all a lot happier!”

Hair Fairy Product details:

• Luxurious medium-weight satin
• Durable, easy-to-care for and machine washable
• Fits a standard size pillow
• Three dreamy colors: Cloud White, Cotton Candy Pink and Preppy Polka Dot
• Comes with a plush Harriet doll, who has long blue hair, a white nightie and her own special tangled-hair story
• Pillowcases are only $32.00 each
• Available for sale at http://tanglefreedreams.com/ 

*Hair Fairy prevents tangles, but does not undo tangles that already exist. Hair should be brushed before going to bed.

About Hair Fairy Bedding Company

Hair Fairy Bedding Company produces the only satin pillowcases designed specifically for girls and their hair problems. Using a generations-tested idea, Hair Fairy pillowcases prevent nighttime hair tangles, frizz and bed head, making morning brush-outs easier and stress-free for both girls and their parents/caregivers. The pillowcases are made from high quality, machine-washable satin, fit standard size pillows and come with a plush Harriet doll to keep bad hair tangles away. Hair Fairy Bedding Company was launched in 2014 by Eliza Kelly, a Seattle-based entrepreneur and mother of a former tangled-haired girl.

Hair Fairy Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com. (424) 603-4340

An early Saturday morning in June found me at a photography studio in Ballard.  My experience in corporate marketing meant this wasn’t my first time on set. What was so momentous was this was the first of (hopefully) many photo shoots for my company, Hair Fairy Bedding.  I was anxious and tired. But mostly, I wanted to remember this day as the start of something big.

In my marketing roles at companies, I’d been responsible for supporting and building a corporate brand that was established and owned by others. That morning in June, the images being snapped would be the cornerstone for the brand I was building. My brand. That felt huge.

I had a tiny start-up budget, but I didn’t want to skimp on the photography. After talking to a number of local professionals (all referred to me by former colleagues  - the power of referrals!), I selected Barta Photo. Run by husband/wife team Patrick Barta and Lyn Porterfield, I loved his clean style and aesthetic. And let’s face it, Tyson, their 8 year old yellow lab sort of cinched the deal. Barta brought in photo stylist and kid wrangler              Lisa B.

I was lucky to draft the daughters of friends from work, school and church. The girls were excited to be models and did beautifully, hamming it up for the camera one moment and pretending to be asleep the next. My daughter Grace also stepped up.  Her hair woes 8 years ago were the catalyst for discovering satin pillowcases and ultimately founding Hair Fairy. Later, my husband and son showed up to make it truly a family affair.

So six girls, one boy, three moms, a dog named Tyson, and a handful of others all packed in to the studio to create the images you see on the website here. The time lapse video will give you a glimpse of the energy and controlled chaos of that morning.  

I love the way they all turned out and how Patrick captured the Hair Fairy brand of fun, happy and comfort so perfectly. And the images above were just a few that made me laugh. I hope you enjoy them too!

So this is it! It's finally real. Hair Fairy has been a dream for close to 8 years and one I’ve actively been working on for just over 2. Its hard to believe with the pallets of product in storage, a fully functioning website and a smooth ordering process, this dream is coming true.  Welcome!!

My idea for Hair Fairy came when my daughter was around 3 years old. Like most parents, the morning routine was often hard. I was pretty lax about what she wore (she dressed herself). But I held basic hygiene standards – hair had to be brushed, teeth clean and face washed.

Hair brushing was terrible and soon reminded me how much brushing out morning tangles hurt when I was  little . No amount of brushing or hair conditioning the night before helped.

One morning at pre-school drop, a sympathetic mom noticed our red rimmed eyes (yes, I fought back tears a few times too) and suggested she sleep on a silk or satin pillowcase.

My reaction: WHAT ARE YOU TALKING ABOUT?!?

And then: WHY HAVE I NOT HEARD OF THIS BEFORE??

Internet searches let me in on a long held practice -  sleeping on a silk or satin pillowcase alleviates friction between the hair and cotton pillowcase. Women use it as a beauty aid as it makes for smooth morning hair without frizz or bedhead. I couldn’t find any information on tangle prevention in little girls but was worth a try. I was DESPERATE.

The only pillowcases I could find were cheap and made with tacky rough satin and that wasn’t going to fly. Eww. So we (okay, my mom) quickly made a case out of medium weight satin. Grace loved it and most importantly, IT WORKED. She woke up with glossy tangle free hair. When I slept on it, my hair looked so good, I didn’t need to brush it.  Problem solved.

Life went on and I continued to work a day job – mostly in high tech but a few years with an international non-profit.  During this time, I learned a lot about running a business, managing big teams and launching products into the marketplace. The idea of creating a product for girls and their parents to solve an age-old problem of stressful morning brushouts never left my head. Today, all of that professional experience has resulted in what you see – Hair Fairy Bedding Company.

I‘ve learned so much throughout this process. I’ve also had a lot of help along the way. And I’ll continue to learn, grow and reflect on what its like to start a small company and get it into market and grow the heck out of it.

So my invitation to you is to follow me on this adventure. I’ll keep it short, entertaining and worth your time because I know its precious. And hopefully along the way, inspire some to make their own ideas a reality.