Press release: New Satin Pillowcases Sprinkle Fairy Dust on Morning Routine: Leave Little Girls' Hair Tangle-free

Two big pieces of news! We've gotten official and issued a press release announcing Hair Fairy to the media and blogger community! Read the full release below. And in addition to Facebook, Google+ and Instagram, we're now on Twitter - @tanglefreedreams. Follow us at 

Press release:

New Satin Pillowcases Sprinkle Fairy Dust on Morning Routine: Leave Little Girls' Hair Tangle-free

Hair Fairy satin pillowcases customize generations-old hair solution just for girls; each pillowcase includes adorable Harriet doll

Seattle, WA - November 20, 2014 – Hairy Fairy Bedding Company has launched Hair Fairy, a new line of satin pillowcases that put an end to one of the most dreaded morning routines for little girls (and their caregivers): brushing tangles and frizzes out of their delicate hair. Available just in time for Christmas, Hair Fairy pillowcases are specifically designed for girls aged three and up, and for all hair types. Plus, each Hair Fairy pillowcase comes with an adorable Harriet fairy doll tucked into a special pocket.

A Generations-old Solution for Today’s Little Girl

The benefits of sleeping on a satin pillowcase have been known for generations: satin maintains salon styling and promotes smooth frizz-free hair and healthy skin. But, until now, no one has designed a satin pillowcase specifically for little girls.

Born of one busy mother’s frustration with her daughter’s daily ‘tangles,’ Hair Fairy was launched by Seattle-based entrepreneur Eliza Kelly to solve the stressful (painful!) and time-consuming detangling of little girls’ hair. The special tight weave and high sheen of Hair Fairy’s luxurious satin retains hair moisture, avoiding the rat’s nests that come from the friction of sleeping on cotton or cotton blend pillowcases*. And, to make it especially appealing to little girls, Hair Fairy created the charming plush Harriet fairy doll as part of the pillowcase, complete with her own untangled tresses and special story.

“With Hair Fairy, parents and caregivers no longer have to spend precious morning time combing out tangles or spend money on detangler sprays or special brushes,” said Kelly. “Hair Fairy takes the stress out of morning hair prep time, helps make hair shiny and girls love the feel of sleeping on satin. And, because they are made of machine washable satin, the pillowcases are easy to care for. In short, Hair Fairy makes sleeping a dream!”

What Hair Fairy Moms are Saying:

Says Barbara, the very satisfied mom of Talia: “Talia has been using the Hair Fairy Satin pillowcase since late August. We (and I do mean "we") love it! She has exceptionally thick, wavy hair that always ended up in a mess of tangles in the morning. Now, NO MORE TANGLES! I have heartily recommended these pillowcases to family and friends. Also, I love the doll's backstory. So cute!”

Erin, Kate’s mom, concurs: “My daughter hated having her hair brushed in the morning. Now, I brush her hair quickly before bedtime and after she sleeps on her Hair Fairy pillowcase, I hardly have to brush it in the morning! It’s less dry and tangled. She’s ready to go and we’re all a lot happier!”

Hair Fairy Product details:

  • Luxurious medium-weight satin
  • Durable, easy-to-care for and machine washable
  • Fits a standard size pillow
  • Three dreamy colors: Cloud White, Cotton Candy Pink and Preppy Polka Dot
  • Comes with a plush Harriet doll, who has long blue hair, a white nightie and her own special tangled-hair story
  • Pillowcases are only $32.00 each
  • Available for sale at

*Hair Fairy prevents tangles, but does not undo tangles that already exist. Hair should be brushed before going to bed.

About Hair Fairy Bedding Company

Hair Fairy Bedding Company produces the only satin pillowcases designed specifically for girls and their hair problems. Using a generations-tested idea, Hair Fairy pillowcases prevent nighttime hair tangles, frizz and bed head, making morning brush-outs easier and stress-free for both girls and their parents/caregivers. The pillowcases are made from high quality, machine-washable satin, fit standard size pillows and come with a plush Harriet doll to keep bad hair tangles away. Hair Fairy Bedding Company was launched in 2014 by Eliza Kelly, a Seattle-based entrepreneur and mother of a former tangled-haired girl.


Hair Fairy Media Contacts

Melanie Webber, mWEBB Communications, (424) 603-4340




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